Like all good love stories it starts with a guy falling for a girl. They buy a farm and invest in a synthetic lawn company. Design a odour remover for the synthetic lawn. Decide that "this stuff really works." Continue developing the odour remover while having kids and buying a crap tonne of animals for the farm. Use the odour remover all over the farm and in their home. Take it to dog shows and kennels. Get a lot of people loving the product and get their family and friends to help make the product on the farm.  Small town made from people who know pooh!

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Yep. Just like all good love stories.